OldSpice wins at Social Media
BusinessWeek had an excllent article today talking about how OldSpice successfully leveraged social media to completely re-engineer their company’s image. I have a sneaking suspicion that this is a play that business classes are going to be talking about for years to come.
I don’t know about you guys, but I’ve never even remotely considered oldspice until these new commercials came out. What about you?
One Comment to “OldSpice wins at Social Media”
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I already used Old Spice, but it gave me a sense of pride in the product.
EXPLOSION!!