/ marketing

OldSpice wins at Social Media

BusinessWeek had an excllent article today talking about how OldSpice successfully leveraged social media to completely re-engineer their company’s image. I have a sneaking suspicion that this is a play that business classes are going to be talking about for years to come.

I don’t know about you guys, but I’ve never even remotely considered oldspice until these new commercials came out. What about you?