/ apple

Apple's Ping smells familiar

[![Screen shot of Apple's Ping](http://static.squarespace.com/static/507ba2f9c4aa45dec4f03316/507ba4cee4b044d779f49a4b/507ba4d5e4b044d779f49ae6/1283817678000/?format=original "Screen shot of Apple's Ping")](http://static.squarespace.com/static/507ba2f9c4aa45dec4f03316/507ba4cee4b044d779f49a4b/507ba4d5e4b044d779f49ae6/1283817678000/?format=original)
Screen shot of Apple's Ping (click to enlarge).
Good Tuesday to everyone. I hope all of you had a relaxing labor day. So, as I’m without smartphone recently — I’m having to go to more effort to get to my news. Naturally, I hate going to more effort, so it hasn’t been happening as regularly as it should be, I suppose.

Regardless, I couldn’t let the premiere of iTunes 10 and Apple’s new Ping social networking system go un-noticed, mainly because it looks like they’re touting something that has been going on for awhile as new and shiny. The idea is a Social Network based on musical tastes. It may sound revolutionary to some people, but to those of us who have been around the block a few times – we all know it’s nothing new. Last.fm, formerly Audioscrobbler, has been working this angle for a long time. So, the idea of trying to connect people based on their music tastes isn’t anything really new, so what makes Apple’s implementation different?

Well, first off is that this is the first attempt at such a social network that has been tried by a company as large as Apple. That in itself would probably lead people to predict more widespread success. Secondly, this is the first time (that I know of) that a social network has been entirely integrated into a music player and online music store. That means that Apple will be leveraging the existing relationships with the music and television industries – and will probably put them at a stronger negotiation position for garnering participation than Last.fm or Pandora had when they started.

So, as you can see — I’ve enabled my Ping account, and if you’re using it and you know my email address feel free to add me (not posting it here, sorry) and if I know you I will approve you. I don’t know if I will stick with it or not, but it is interesting nonetheless. Have any of you other iTunes users out there activated Ping? What are your first impressions? Do you consider this innovative, or just Apple jumping on the bandwagon?

I should be back tomorrow for another “Hexplanation Humpday” as it has been so eloquently named by Mark. Haven’t decided on the final topic yet, but leave me some comment love until then.