Launching without an audience means nobody shows up. Building a product without an excited, engaged audience is one of those things that software developers tend to do, often and with gusto. It’s so easy to build up this idea in your head and in your editor and just expect people to show up after you’re done. (Post-mortem of a Dead-on-Arrival SaaS Product)

Guilty as charged. I read this article yesterday, and it made me start re-evaluating how I’ve been going about building Gestirn. I think there’s something cool to be built here, don’t get me wrong. I’m probably going to put some time into it either way. But it’s a stern reminder of one thing: market validation is important. And I haven’t done enough of it.